Articles avec le tag ‘personnalisation’

Nike et Young Money sont fiers de prĂ©senter la Blazer low velcro “Hey Bro“, dont le design a Ă©tĂ© intĂ©gralement rĂ©alisĂ© par le rappeur/chanteur Drake.

Collectionneur assidu de sneakers, Drake a choisi de marcher sur les traces de Kanye West et de sortir sa propre paire de Nike, la “Hey Bro” (prononcez “eyebrow”), qui rĂ©invente un modèle culte souvent sous-estimĂ© par la communautĂ© des sneakerheads du monde entier: la Blazer low velcro.

LimitĂ©e Ă  50 exemplaires et disponible uniquement au House of Hoops de Vancouver Ă  partir du 5 mars, la “Hey Bro” bĂ©nĂ©ficie des matĂ©riaux premium utilisĂ©s dans le cadre du programme Bespoke, et opte pour des couleurs sombres, jouant sur le contraste entre l’obsidian, le noir profond et le clear blue. La semelle intĂ©rieure arbore l’inscription “Drizzy” gravĂ©e au laser et, pour un confort optimal, la languette a Ă©tĂ© renforcĂ©e avec un bras du fameux Petit Bonhomme en Mousse.

Issue d’une idĂ©e de dĂ©part totalement atypique, la “Hey Bro” rend hommage au dĂ©tail le plus reprĂ©sentatif de Drizzy: ses sourcils. Chaque paire contient de vĂ©ritables poils de Drake, prĂ©levĂ©s Ă  la main grâce Ă  une pince Ă  Ă©piler en titane et collĂ©s sur la Blazer Ă  l’aide d’une colle rĂ©volutionnaire, dĂ©veloppĂ©e en collaboration avec la NASA et UHU, gage d’une qualitĂ© irrĂ©prochable.

Selon la position des scratchs, la “Hey Bro” permet Ă©galement d’afficher son Ă©tat d’esprit: sourcils froncĂ©s, haussĂ©s, dĂ©calĂ©s, Ă  vous de choisir le message que vous communiquez aux autres sneakerheads. Grâce au système Nike iD, vous pouvez Ă©galement teindre les sourcils afin de les assortir au reste de votre tenue, pour un style unique et personnalisĂ©.

Nike x Drake “Hey Bro”: here today, so far gone tomorrow.

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Nike Blazer low velcro “Hey Bro”
Retail price: $349 (CAD)
Release date: 05 / 03 / 2011
Available at House of Hoops – Vancouver (Canada)

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[ENGLISH VERSION]

Nike and Young Money Entertainment are proud to introduce the “Hey Bro” Blazer low Velcro sneaker, which has been entirely designed by rapper/singer Drake.

An avid snearkerhead, Drake chose to follow Kanye West’s example by releasing his own pair of Nikes, the “Hey Bro” (a pun on “eyebrow”), which pays tribute to a cult classic which has often been overlooked by the sneakerheads across the globe: the Blazer low velcro.

With a limited edition of 50, the “Hey Bro” will only be available at the Vancouver House of Hoops from March 5th. This sneaker uses premium materials which were previously only available through the Bespoke program, and features a mesmerizing contrast by playing on the obsidian, deep dark and clear blue colors. The insole rocks a laser-engraved “Drizzy” signature, and the tongue has been reinforced with an arm of the Stay Puft Marshmallow Man for maximal comfort.

Based on a singular idea, the « Hey Bro » pays tribute to Drizzy’s most noticeable feature: his eyebrows. Each pair contains genuine Drake’s hair, handpicked with a titanium tweezer and stuck on the Blazers thanks to a new, revolutionary glue jointly developed by the NASA and Elmer’s School Glue.

Depending on the position of the velcro straps, the « Hey Bro » enables you to express your mood : high brow, low brow, surprise…. The message you want to give to the other sneakerheads is up to you. And thanks to the Nike iD system, you can also dye the eyebrows to match your outfit and rock a one-of-a-kind, unique style.


Nike x Drake “Hey Bro”: here today, so far gone tomorrow.

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Nike Blazer low velcro “Hey Bro”
Retail price: $349 (CAD)
Release date: 5 mars 2011
Available at House of Hoops – Vancouver (Canada)

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[UPDATE] Le site amĂ©ricain COMPLEX.COM, qu’on aime beaucoup, a eu le bon goĂ»t de classer la Hey Bro en n°5 dans leur Top 20 des sneakers les plus horribles de l’Internet.

Twitter @HaterzFr

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